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14 – 16 June 2024 –

Future of Farming

Cultivating sustainability; looking after ourselves, the environment and our businesses

The Future of Farming area and theatre will once again be an important feature of the Royal Three Counties Show thanks to our returning sponsors Virgin Money and Lightsource bp.

It will provide specialist, farmers and special guests in panels on stage and hosted networking sessions over the three days of the show bringing together farmers, professional, those based in agriculture and land-based professions as well as working to inform all visitors to the show about agriculture and its role.

Business, environmental and personal sustainability and resilience will form the heart of our three days, supported by The Rural Planning Co and others. With expert insight speakers together with farmer case studies of business and technical excellence, to share applicable, relevant, applied actions and technology.

The Future of Farming area and theatre will enable visitors to enhance their skills and knowledge or to keep their skills and knowledge up to date (hopefully with associated BASIS points) as well as provide a social space for farmers, agricultural and land based professional at the show.

Sessions are currently being worked on to cover the following themes over the three days of the show:

  • Using trends and data to make decisions
  • Developing ourselves and our resilience
  • Making the best use of farm buildings and infrastructure
  • Benefits to the farmer of getting to net zero
  • Succession planning – building a team of professionals and support around you
  • Biodiversity net gain
  • Cattle – part of the solution, not the problem
  • Positive messaging in agriculture
  • Working to better water quality
  • Better Soil health for better farming and environment
  • Using you land in different ways
  • Career paths in and around agriculture
  • What farmers do well

Draft timetable


9.30 Welcome
9.40 Biodiversity net gain  What does good look like and what is the benefit to your business
Katy McGuinness, Head of Environmental Planning, Northern Europe, Lightsource bp
10.30 Royal Three Counties Show Opening Ceremony & Long Service Awards
11.30 Using data trends to make decisions Ian Hewett, Managing Director, Livestock Information Ltd
Ben Thompson, Hartpury Agri Tech Centre
Tom Scrope, Co-founder, Soil Benchmark
12.15 Making the most of your Farm Assets Oliver Maxey, Regional Head of Agriculture – England, Virgin Money
Hannah Moule, Founder and Planning Consultant, The Rural Planning Company
Ben Allman, Partner and COO, Ballards LLP
Antony Pearce, Partner, Dudley Peverill Associates
Chaired by Nicola Palmer, The Rural planning Company
13.45 Benefits to your business of being better for the environment Harley Stoddard, Head of Climate Mitigation Science, Defra
Brian Richardson, UK Head of Agriculture, Virgin Money
15.00  Cattle – part of the solution, not the problem  Dr Lisa Morgans, Vet and Senior Lecturer in Animal Health & Welfare, The Royal Agricultural University
Professor Jude Capper, ABP Chair of Sustainable Beef and Sheep Production, Harper Adam University
Arran Redman, Soils and Natural Resources Advisor, Innovation for Agriculture and Royal Agricultural Society of England
Chaired by Paul Westaway, Melview Farming
16.00 Farmers Club Reception 


9.30 Welcome 
10.00 Water quality  How we and improve water quality and our businesses
David Johnson, Technical Director, Rivers Trust
11.00 An audience with Matt Baker
12.30 Soil health  What farmers can do and why it’s important to farm businesses as well as the environment
13.45 Succession; getting the right people to help you find the best way  Lucie Hammond, Partner, Hazlewoods
Jon Johnson, Managing Director, Mountain Perspective
Chaired by Iain Morrison, Partner, MFG Solicitors LLP
14.30 Alternative land uses  What are the options and what does this mean for you
Declan Keiley, Head of Development, UK & Ireland, Lightsource bp
15.30 Positive messaging in agriculture   Getting to grips with social media and working with schools
Ally Hunter-Blair, Farmer
Ruthie Peterson, TIAH


10.30 Welcome 
10.30 Using different business models and entry points to grow success Jill Hewitt, CEO, The National Association of Agricultural Contractors
11.30 An audience with John Craven followed by a book signing 
12.30 Developing ourselves and those we work with for better resilience and mental health  Gemma Johnson, Director, Mountain Perspective
13.45 Getting into agriculture  Getting none-farmers into farming and developing your career in the diversity of agricultural roles
Jonathan Powell, Agricultural Business Manager, Virgin Money
14.45 An audience with JB Gill followed by a book signing  

If you would like to be involved in the Future of Farming Theatre, please email

If you would like updates about the Future of Farming Theatre as we draw closer to the show please complete the form here.

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