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With thanks to our partners


Ballards LLP are back again as key Livestock sponsors for this year’s Royal Three Counties Show and sponsor of the Farming Village. Ballards LLP are award winning Chartered Accounts, Business and Tax Advisors, operating in sectors such as corporate, SMEs, Healthcare, Agribusiness, Veterinary, Technology, Automotive and Charities.

Re:Water is designed to be a genuine solution to single-use plastic water bottles and we’re delighted to be partnering with them as part of our sustainability measures at the Three Counties Showground. The Re:Water bottle is the world’s first 100% recycled aluminium Spring water bottle and can be infinitely and widely recycled. Being recycled, it’s production generates 95% less energy than new aluminium products. The bottle keeps 100% of light out and offers a strong airtight seal – meaning the water is kept fresh. After drinking, you can refill as many times as you like or recycle. All our staff have a bottle at the show!

Bonne Maman produces a range of delicious conserves, marmalades, jams, spreads and more! They have optimised staple classics by their new innovations for jam using more fruit and less sugar. They also provide inspiration to upcycle their jars in unique and interesting ways, which can be seen on their website. We are very pleased that they are providing dessert sampling to our visitors once again!

The Country Land Association was founded in 1907 has grown to create a community of 28,000 landowners, farmers, rural business owners and professionals. They champion, protect and enhance the rural community, environment and way of life, whilst many of their historical values remain present. They aspire to unlock the potential of the rural economy through innovative ideas and practical support to members nationwide. In turn creating jobs and prosperity for future generations and investment in communities and environmental protection.  We welcome them back this year for their annual hosting of the CLA breakfast.

New to the show in 2023 is The Electric Bike Shop as the sponsors of Adventure Avenue. From starting up in Bristol in 2017, they have gained over 6 years of experience in selling bikes. They have gained momentum by operating 11 stores nationwide with more to go! They are suppliers of Ebikes, parts and accessories from numerous major brands, with the aim of providing cheaper and greener alternatives to short car journeys, as well aiding fitness and money saving in the process.

Lightsource BP is an international solar business that operate solar power projects through smart and sustainable solutions, supporting the global energy transition to net zero. Their operations and future goals are underpinned by their core values of sustainability and drive bolster their position in contributing to future global sustainability goals. Their more recent partnership (2017) with BP has allowed them to enact on real change with regards to the global energy landscape and rapid business growth. Appropriately, we are excited to welcome Lightsource BP to the show this year as the Sponsors of the Future of Farming Area.

Lister has been a leader in performance clipping and shearing equipment for over 100 years, originating in the heart of Gloucestershire whilst continuing growth to worldwide distribution. Their early experience boosted them to be the start of the revolution of Sheep Shearing. In light of this, we are thrilled to welcome them back to the Royal Three Counties Show this year within the Sheep Shearing Area. As Lister continue to work with and support renowned riders, grooms and shearers ensuring the creation of evolved and innovative products.

Ludlow Gin was established in 2018 with handcrafted premium Gin that was soon followed by Whisky, Vodka and Rum. All their range is created using traditional methods that have been around for hundreds of years whilst incorporating the passion for the local area of Hereford. All this contributes to the ultimate taste with the most recent creation of an outstanding Coronation Gin.

M&S Food offer a wide range of food for multiple occasions from everyday home meals to toasting special occasions such as parties and birthdays, accommodating to many consumer needs. We are so glad to welcome them as sponsors this year supporting the Aberdeen Angus Cattle Competition.

Although formerly known as Western Power Distribution, they have remained key supporters of the Royal Three Counties Show for many years now and we look forward to welcoming them back this year as part of our educational area. They are the UK’s largest electricity distribution network that serves nearly 8 million customers through delivering powers to homes and businesses across several regions. Upholding a vision of creating clean, fair and affordable energy for the future, alongside their high value of customer service.

RAU, located in Cirencester (Gloucestershire) is and has been at the forefront of agricultural education for 175 years. They have many courses available to students with regards within agriculture, business, environment, equine science, farm management, food, real estate and rural land management. Priding themselves on their expertise not only in education but their industry connections, their courses meet the demands of rural and land focussed employment UK and Worldwide. Fittingly, we are glad to welcome them back as the supporters of the Educational Zone.

STIHL provided a huge spectacle here at the Royal Three Counties Show last year, and we are delighted to welcome them back again this year. STIHL has been setting the standards for garden power tools for over 90 years, where products are developed from state-of-the-art engineering, quality design and excellent service. They will be hosting the British Timbersports Championships, a part of their international extreme sports competition series in logger sports, bringing together competitors from all walks of life.

We are excited to welcome Stubborn Rhino this year as part of our Show Sponsors. Stubborn Rhino is a mobile coffee events outlet based in Cheltenham, that was inspired by a passion for coffee and the drive to make each cup of coffee more enjoyable. Thus, aiming to provide speciality coffee anywhere, anyplace, anytime. Now set up with purpose-built bars and bespoke supercharged pods that are able to keep our visitors fuelled!

T A Matthews has been serving Herefordshire for a century or more, providing a wide range of legal services and support for private, commercial or farming clients. Their approach is to provide practical, straightforward legal advice in an efficient and cost-effective manner. They are sponsoring the Two Fence and Six Bar Showjumping challenges in the Main Arena.

Virgin Money is a full-service digital bank with a heritage dating back over 180 years, driven by the purpose to ‘make you happier about money’ for 6.6 million customers. With services including retail and business banking needs through technology platforms, telephone banking, innovative stores and business banking centres. We welcome them as the co-sponsors of the Future of Farming Area.

Westons Cider have had a long-standing relationship with the showground, alongside their rich family history within the cider-making industry, culminating years of experience starting in 1880 and have remained in the local county of Herefordshire. Producing authentic ciders that people will love, that only represents their unmatched passion for heritage and authenticity. Westons Cider are fully immersed within their rural communities and have been for the last 140 years, supporting local events and charities, including their latest 50-mile project.

McCartneys LLP is an independent firm of Auctioneers, Estate Agents, Chartered Surveyors and Valuers covering five counties across the Marches, Mid Wales and West Midlands. Having been originally established in 1874, they have developed to serve their clients with pride and expertise in multi-disciplined practices. They have a strong residential and commercial department, a rural professional division that supports the needs of the countryside economy, livestock markets selling high quality locally produced livestock, survey departments that offer planning and building advice, a fine art and antiques section and a dispute resolution department.

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