JCB Paint to Make a Splash as Headline Partner for Royal Three Counties Show

Royal Three Countie Show - JCB Paint.jpg
11th April 2018

The Three Counties Agricultural Society is delighted to announce a landmark three-year headline partnership with JCB Paint for the prestigious Royal Three Counties Show. The partnership deal includes naming rights to the centrepiece of the Show, the Main Arena, as well as becoming the Three Counties’ Official Paint Supplier.

Head of Shows, Diana Walton, said: “We are thrilled that JCB Paint has decided to join our growing portfolio of valued partners in a year that also sees us celebrate our 60th anniversary at the Three Counties Showground, Malvern. We are looking forward to working closely with the company to help them raise their profile and believe that our agriculture and equine audiences will be particularly interested in JCB Paint’s offering.”

Situated at the foot of the picturesque Malvern Hills, the Royal Three Counties Show is one of the UK’s oldest agricultural shows and England’s premiere livestock and equine event.

JCB Paint CEO, Chris Honer said of the partnership: “Joining with Three Counties as Headline Partner for Royal Three Counties Show is a great, strategic move for JCB Paint. We are incredibly proud to be part of this well-established and well respected event that champions rural life and the countryside and believe there is a real congruence in our target audience and the Royal Three Counties Show visitor. Our new super tough paint is ideal for use within the agricultural and equine industries so we are looking forward to a successful three-year relationship.”

The action-packed Main Arena supported by JCB Paint features the exciting spectacle of the Shetland Pony Grand National, a thrilling flag drop by the Red Devils and the impressive Grand Parade showcasing each day’s livestock champions. All this makes for a great day out for visitors wishing to support British faming with some spectacular entertainment thrown in for good measure.

Join us for Royal Three Counties Show from Friday 15th June to Sunday 17th June.

For further details about JCB Paint visit