Royal Three Counties Show celebrates 60 years at Malvern
This year’s Royal Three Counties Show in association with JCB Paint marks 60 years since the event made its permanent home at the Three Counties Showground, Malvern, with the Society marking the occasion with a number of events during this year’s show which takes place on 15-17 June.
As shows manager Diana Walton explains, the anniversary is one the Society is proud to have reached. “In the 60 years since the show settled at its permanent home at Malvern the agricultural industry has changed dramatically and with it the nature of agricultural shows. But throughout the last 60 years the Three Counties Agricultural Society has stayed true to its roots and maintained a strong agricultural core to the Royal Three Counties Show.
“The diverse farming of the counties of Gloucestershire, Herefordshire and Worcestershire has always provided a focal point for the show and continues to do so today. From the highest quality livestock, through to top fruit, soft fruit, vegetable and cereals, the area represents a wide range of farming sectors,” she explained
A central part of the celebrations will be a parade of machinery through the ages which will take place in the JCB Paints Main Arena on each day of the show and will feature a wide range of machinery from the last century of farming. “The pace of change in farming through mechanisation has been huge over the last 60 years and is increasing all the time with the advent of autonomous, robotic tractors.
“Just a century ago heavy horses were the mainstay of the farming industry, with tractors a rare sight. The parade of farm machinery through the ages will document the changing face of farm mechanisation on British farms and showcase the very latest in modern farm machinery.”
Further key agricultural attractions in the show’s main ring will include the judging of the beef interbreed competitions and the show’s champion of champions award which will pit the champion bovine, pig and sheep against each other.
Most major shows settled at permanent homes in the second half of the 20th century, with the many advantages a permanent base brought, including the ability to erect permanent buildings and improve facilities for both exhibitors and visitors alike.
“We are fortunate to have an excellent range of facilities here at the Three Counties Showground and indeed still have one of the very first buildings erected on the showground in use as our livestock stewards’ office.”
The foresight shown by previous generations in establishing a permanent home for the Society and the Show is something everyone associated with the Three Counties Agricultural Society and the Royal Three Counties Show can appreciate, added Mrs Walton.
“While farming has changed in many ways in the last 60 years, the fundamental role of the industry remains the same. British farmers continue to produce high quality food and drink for a growing population. They continue to produce the finest crops and livestock in the world while also protecting and enhancing the British countryside.”
A key role of the Royal Three Counties Show and indeed the Three Counties Agricultural Society is connecting the farming industry and the British public and showcasing the exceptional produce of our region to consumers, said Mrs Walton.
“Support for British farming is exceptionally high among the public and shows such as the Royal Three Counties Show have a central part to play in maintaining and growing that support to ensure the future sustainability of the British farming industry,” she added.
“This year’s Royal Three Counties Show will once again showcase everything that is good about farming in Gloucestershire, Herefordshire and Worcestershire and, importantly, give the public a chance to learn from farmers and food producers themselves about the food they buy every week.”