60 Years of the Royal Three Counties Show
Key events for each decade at the Three Counties Showground
The first show was held at the permanent site of the Three Counties Showground at the foot of the Malvern Hills in 1958. The show was honoured by an attendance by Her Majesty Queen Elizabeth, the Queen Mother. A five-year schedule of works was undertaken including the laying of permanent trackways, installation of water, electricity and other utilities and the building of a permanent office block and council room.
Sixty years on, the site has grown to encompass 298 acres including a range of permanent buildings, a woodland and a lake.
1968 – 1978:
In1968 the show welcomed Her Majesty the Queen. She spent four hours at the show, spending time viewing the livestock and casting a knowledgeable eye over the Corgi class.
The Royal Three Counties Show has welcomed, and continues to welcome, members of the Royal Family. This year Her Majesty, The Queen has entered two of her own horses into Equine classes. The Three Counties Championship Dog Show has grown in popularity and size to the extent that it now has its own dedicated show held the week before the Royal Three Counties Show.
1978 – 1988:
In 1986 the largest permanent building on the site, Severn Hall, was opened by HRH The Princess Royal. At that point the show had grown to employ 12 permanent staff and become a business in its own right. A further six seasonal staff were employed for six months of the year along with 320 during show time.
The show now welcomes more than 700 permanent, temporary and volunteer staff to help organise the event. It welcomes more than 90,000 people through the gates during the show.
1988 – 1998:
In 1997 the show celebrated its bicentenary with HRH The Princess Royal in attendence. It was Worcestershire’s year to host the celebration and to mark the occasion Mayors from 30 different towns and cities, where the show had been held over the last 200 years, were paraded as guests of honour.
This year celebrates 60 years of the show being held at the showground. Worcestershire is back in the spotlight as the host county again and a special tea party for invited guests and dignitaries will celebrate the show’s rich history.
1998 – 2008:
In 2001, the Royal Three Counties Show was cancelled, for the first time since World War Two, due to the devastating foot and mouth crisis. The Malvern Hills were also closed during this time and the Cheltenham Gold Cup was cancelled too.
One of the most pressing challenges in 2018 for livestock farmers is the threat of bovine tuberculosis. Working with the regulations the livestock entries remain strong across all sections demonstrating the popularity and prestige of the show.
2008 – 2018:
The show was awarded Royal status in 2014 under the patronage of HRH The Princess Royal. It establishes itself as one of the largest livestock and equine events in the UK and celebrates the great British countryside and rural life.